Turn rough product ideas into evidence-backed solutions.

Frame your brief, add supporting evidence, and explore structured solution directions — a clear three-step workflow for product teams.

How it works

A four-step workflow for product clarity.

Brief — Frame the idea

A guided, mode-aware Brief captures Who, What, and Why — then When and Extent — so the team shares one clear definition before exploring options.

Knowledge — Add evidence

Add documents, URLs, notes, and interview snippets. Lumos extracts evidence and suggests verbatim quotes to attach to the Brief dimensions they support.

Solution — Explore options

From a framed, evidence-backed Brief, explore structured solution directions and compare approaches — with the reasoning behind each kept visible.

Direction — Compile the brief

Synthesise your Brief, evidence, and solution thinking into a final Direction — a clear, shareable statement of what you're building and why.

Brief — Frame the idea

Start by framing the problem, not the solution.

A guided, mode-aware Brief captures Who, What, and Why — then When and Extent — so the team shares one clear definition before exploring options.

  • Mode-aware: problem, goal, or idea
  • Guided clarity across Who, What, Why, When, and Extent
  • Readiness check before exploring solutions
Brief in progress

Who

SMB product managers at early-stage SaaS companies

🟢 Evidence-backed

What

Reduce churn in the first 90 days by improving onboarding

🟡 Mixed evidence

Next question

What does “improved onboarding” look like from the user’s perspective?

Knowledge — Add evidence

Ground the Brief in evidence you bring.

Add documents, URLs, notes, and interview snippets. Lumos extracts relevant evidence and suggests verbatim quoted passages for each Brief dimension — so every claim traces directly to a source.

  • Documents, URLs, notes, and interview snippets
  • AI suggests verbatim quotes for Who, What, Why, and more
  • Attach quoted evidence directly to Brief dimensions
onboarding-research.pdfDone
example.com/survey-resultsDone
Customer interview notesProcessing

Suggested for Who

High confidence

“43% of users abandon onboarding at step 2.”

Solution — Explore options

Explore solution options, backed by your evidence.

From a framed, evidence-backed Brief, explore structured solution directions and compare approaches — with the reasoning behind each kept visible.

  • Structured exploration from a clear Brief
  • Compare approaches with evidence-backed reasoning
  • Team visibility into decisions and trade-offs

Brief

Reduce 90-day churn among SMB PMs via improved onboarding

Solution directions

Guided onboarding checklist

3 sources

Proactive in-app nudges

2 sources

Dedicated CSM for first 30 days

1 source
Direction — Compile the brief

Compile a final Direction when the thinking is done.

When the Brief is evidence-backed and solutions are explored, Direction pulls it all together into a shareable statement of what you're building, why, and what comes next.

  • Synthesises Brief, evidence, and solution thinking
  • One clear, shareable product direction
  • Keeps the full reasoning visible to stakeholders
Direction ready

Brief

Reduce 90-day churn among SMB PMs via improved onboarding

Evidence

3 sources attached — Who, What, and Why covered

Solution direction

Guided onboarding checklist — backed by 3 sources

Final Direction

Ship a guided onboarding checklist to reduce step-2 drop-off for SMB PMs.

Traceability

Every direction traces back to evidence.

Ideate keeps the line from problem → evidence → option visible, so you can defend a recommendation instead of guessing.

  • Evidence attached to Brief dimensions
  • Solution options linked to supporting sources
  • Reasoning stays visible to the whole team

Problem

Why are new users churning before day 90?

Evidence

“43% drop off at step 2” — onboarding-research.pdf

Option

Guided onboarding checklist — backed by 3 sources

Built for Teams

Work together on the full problem.

Invite your team to shape the Brief, review evidence, and explore options together. Everyone sees who contributed what — and why.

  • Owner + collaborator access controls
  • Per-contribution attribution
  • Shared visibility into evidence and reasoning
Invite to project
colleague@example.com
JD
Jane DoeOwner
AS
Alex SmithEditor
Built for product teams

Common starting points.

Ideate works wherever a team needs to frame a problem clearly before jumping to solutions.

Improve activation after signupReduce month-3 churnEvaluate a new opportunityDrive feature adoptionTurn customer research into solution options

What Ideate is — and isn’t.

Ideate helps you use the evidence you provide. It is not a replacement for your research process.

Ideate is…

  • A structured workspace for product thinking
  • A way to turn the evidence you bring into traceable reasoning
  • A path from problem to solution options

Ideate is not…

  • An autonomous research agent
  • A replacement for your research process
  • A generic brainstorming whiteboard

Brief. Knowledge. Solution. Direction.

Frame the idea, ground it in evidence, explore your options, and compile a final Direction.